I’m Jamie, a product design lead who turns complex problems into clear, high-impact products.

For 13+ years, I’ve led research and design through the messy early stages to global scale. I thrive on building from the ground up, solving unsoved problems and shaping strategy.

I’m Jamie, a product design leader who turns complex problems into clear, high-impact products.

For 13+ years, I’ve led research and design teams through the messy early stages to global scale. I thrive on shaping strategy, setting direction and building from the ground up.

I’m helping small businesses save time and money as a design leader at Tide

I own and shape the Accounting, Payroll, Cash Flow, Insights and Invoicing products. Partnering with product, data and engineering to bring clarity to complex problems, set direction and raise design quality - helping build a more collaborative, outcome-focused culture.

38k reviews

What I love to do

Understand the real problem

I uncover the root causes of complex problems by combining qualitative and quantitative insight, working closely with research, data and product partners to ensure we solve the right things.

Validate early and learn fast

I reduce delivery risk by validating ideas early and releasing incrementally, using real user feedback and product data to help teams learn quickly and optimise for meaningful outcomes.

Design experiences that matter

I guide teams to shape thoughtful solutions around real user needs, balancing clarity, usability and ambition to create simple experiences that make complex problems feel effortless.

Enable high-performing teams

I create the conditions for teams to do their best work through collaboration, clear direction and shared goals, keeping everyone aligned from discovery through to delivery.

Project showcases

Explore my selected projects, showcasing my dedication to innovative and heartfelt design.

Project name

Redesigned “TradeMaster” app UI for simplicity and elegance, focusing on intuitive navigation, clear visuals, and user-friendly trading experience.

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Project name

Redesigned “TradeMaster” app UI for simplicity and elegance, focusing on intuitive navigation, clear visuals, and user-friendly trading experience.

View project

Project name

Redesigned “TradeMaster” app UI for simplicity and elegance, focusing on intuitive navigation, clear visuals, and user-friendly trading experience.

View project

Project name

Redesigned “TradeMaster” app UI for simplicity and elegance, focusing on intuitive navigation, clear visuals, and user-friendly trading experience.

View project

What I love to do

Understand the real problem

I uncover the root causes of complex problems by combining qualitative and quantitative insight, working closely with research, data and product partners to ensure we solve the right things.

Validate early and learn fast

I reduce delivery risk by validating ideas early and releasing incrementally, using real user feedback and product data to help teams learn quickly and optimise for meaningful outcomes.

Design experiences that matter

I guide teams to shape thoughtful solutions around real user needs, balancing clarity, usability and ambition to create simple experiences that make complex problems feel effortless.

Enable high-performing teams

I create the conditions for teams to do their best work through collaboration, clear direction and shared goals, keeping everyone aligned from discovery through to delivery.

Professional experience

A progression through product design, from hands-on craft to leading teams and shaping strategy.

Tide

2024 - Now

Product Design Manager

Player-coach leading design across core fintech products

Leading design for one of Tide’s four core squads, I grew the UX team from one to six while shaping Accounting, Payroll, Cash Flow, Insights and Invoicing. I partner with product, data and engineering to bring clarity to complex problems, set direction and raise design quality - helping build a more collaborative, outcome-focused culture and contributing to 2x revenue growth last year.

Talio

2023 - 2024

Lead Product Designer

Led 0→1 research and design for an AI accessibility product

Led research and design for a new AI-powered product helping neurodivergent readers consume content in ways that better matched how they learn. I defined the MVP, led the design team and shaped the product beyond launch, helping establish its longer-term vision and strategic direction.

Fanduel

2022 - 2023

Lead Product Designer

Delivery designer shifting teams towards cross-functional product design

Led a shift towards a more user-centred, collaborative design approach across FanDuel product teams. I introduced cross-functional frameworks, created the first end-to-end UX maps and shared Figma component system, helping improve alignment, consistency and product quality.

Tesco Bank

2021 - 2022

Contract Product Designer

Leading high-impact product work across strategy, research, and delivery.

Led research to uncover why Tesco Bank’s flagship mobile product was underperforming and shaped the design strategy to improve activation and engagement. I combined user research, prototyping and data to help the team focus investment on the highest-impact opportunities.

Float

2015 - 2021

Lead Product Designer

Led research and design through early-stage fintech scale

Joined Float as the fifth team member and played a key role in scaling the business to nearly 40 people, supporting thousands of paying customers and significant revenue growth. I led research and design across the entire fintech product, from early discovery and prototyping through to production, while establishing the foundations for how product development worked. I partnered closely with product, engineering and leadership to embed a strong user-centred approach as the company scaled.